What Local Government Can Learn From the Dutch Bros. Culture

What Local Government Can Learn From the Dutch Bros. Culture

We love Dutch Bros.! You undoubtedly know that if you attended #ELGL15. You’d also know that Beaverton Chief Administrative Officer Randy Ealy grew up with the founders of Dutch Bros. in Grants Pass, OR.

In a new Forbes article, Dutch Bros. is featured for changing the coffee by establishing a unique company culture based on “We’re only here for so long. I’m not going to take any of this with me when I’m dead.” Other highlights from “The Coffee Cult: How Dutch Bros. Is Turning Its “Bro-istas” Into Wealthy Franchisees” article.

The franchisees at Dutch Bros. (pronounced “brose”), a 24-year-old chain with 264 drive-throughs in seven western states, say they care most about being part of what they call the “Dutch Mafia.”

“This March a customer posted a picture on Facebook of three bro-istas reaching through the window of a Vancouver drive-through to touch and pray with a tearful woman. Her husband had died the night before.”


“To buy five franchises, she had to put up only $5,000. By contrast, Dunkin’ Donuts requires franchisees to have liquid assets of at least $250,000 and a net worth of $500,000 per store.”

“Offices are like traps,” he says. “I’d rather connect with our leaders.”

 …Sound like a cult? ” ‘Cult’ is just ‘culture’ minus three letters,” says Josh Kimzey, 33, who’s worked for Dutch Bros. since 1999.

“The brothers spent $12,000 on a cart and an espresso machine, naming the business Dutch Bros., for their immigrant grandparents.”

Need more Dutch Bros. knowledge? You can view the recording of the #ELGL15 interview between Randy Ealy and Travis Boersma, Dutch Bros. CEO.