Breakout Groups 2.0: Recruitment Messaging

Today’s Digital Working Group post is by Kevin Herman with ProudCity.


It’s been really fun working and getting to know the Digital Working Group. These people really care about what they do in their direct communities and the larger community they’re building and connecting with through ELGL. However, as much as I like the full team, breaking out into smaller sections has been beneficial when getting more tactical tasks accomplished.

Breakout groups are also a nice change of pace from high level conversations. Splitting into two groups, with these go-getters, definitely yields results, with an unspoken competitiveness to present the best work when the groups come back together. So with the success of the first breakout groups, we decided to do it again.

This time around, I was tasked with leading the recruitment material group, honing in on marketing ELGL to new members, specifically prospects who work in local government. An important detail about this process is that ELGL treats its members equally. However, just because all members are equal, that does not mean they are the same.

ELGL has a diverse membership made up of government people, vendors, non profits, foundations and jobs seekers, and within those groups there are people in lots of different roles, experience and location. In order to bring more perspectives into the ELGL community, we need to be aware and relate to the needs of all of the segments and communicate the benefits of ELGL’s equal membership to each group. First up, government people!

A lot of the leg work was done in previous sessions so the majority of our effort was boiling down the government people membership needs and offering discussion into concise and relatable points to answer: What gaps in the local government world does ELGL fill? We’re still working through the details but we focused on diversity, communication, connections, new technology, equal opportunity and fun.

Next week we’ll present our recruitment documentation to the full group. We’ll also take the lessons learned from creating government people focused recruitment material to other membership groups such as vendors, job seekers, non-profits and foundations.

Lastly, we need a better name for “government people”.

Do you have any ideas? Let us know!