Category: Communication Breakdown

What You Should Know to Build a Smart Tagging Strategy

By Erin Dixon, Edited by Angelica Wedell, National Research Center, Inc.  You’ve written a valuable article that your audience is sure to love, and now you are ready to broadcast it. What’s your plan to ensure that the right people see your message at the right time? Perhaps you decide to email the story directly to … Continued

Can Social Media Replace Your Municipal Website?

Ashley Fruechting is Sr. Director of Marketing & Strategic Partnerships for Santa Monica, Calif.-based Vision Internet, a leader in government website development with more than 600 government, non-profit and education clients across the U.S. and Canada.  By Ashley Fruechting – LinkedIn and Twitter The advent of social media channels like Facebook and Twitter have opened … Continued

Dare to Be Cheeky in Your Public Outreach

This is the first column by our new organizational member Peak Democracy. Marlena Medford is the Director of Government Outreach and Communications for Peak Democracy, which offers a line of civic engagement software designed to help government broaden participation in ways that public trust. A former journalist and communications officer, Medford now helps government agencies … Continued

How to Write an Irresistible Press Release AND Get It Noticed

Angelica Wedell brings more than eight years of experience in multimedia communications to her role as marketing and business development coordinator and editor-in-chief of The Civil Review at National Research Center, Inc (NRC).   By Angelica Wedell – LinkedIn, Twitter, Website The matters of local government are solid, hard news to local media outlets.  City plans, decisions … Continued

Selling the Digital Revolution

Ashley Fruechting is Sr. Director of Marketing & Strategic Partnerships for Santa Monica, Calif.-based Vision Internet, a leader in government website development with more than 600 government, non-profit and education clients across the U.S. and Canada.  By Ashley Fruechting – LinkedIn and Twitter In this day and age it’s hard to argue that the Internet … Continued

GOVQ: What government website analytics should I track?

GOVQ is a digital government advice column curated by ProudCity CEO Luke Fretwell. Tweet your questions with the hashtag #GOVQ or email luke@proudcity.com, and we’ll answer them here. Thank you to Rebecca Olson for this GOVQ: .@ELGL50 @lukefretwell what are best analytics to track for a website to improve usability? Landing pages, sessions, pg/session, etc. … Continued

How Local Governments Are Using Pokémon Go

By Angelica Wedell and Michelle Kobayashi Astronomical Stats Within just one month after its release in July, Pokémon Go surpassed 100 million downloads.  Even into August, reports show more than 20 million people use the app each day, and it has become the most popular mobile game in US history.  An onslaught of news reports … Continued

Top 10 Reasons to Write a Top 10 List

Angelica Wedell brings more than eight years of experience in multimedia communications to her role as marketing and business development coordinator and editor-in-chief of The Civil Review at National Research Center, Inc (NRC).   By Angelica Wedell – LinkedIn, Twitter, Website When it comes to communicating ideas for any reason and in any profession, a list is your best friend.  Local … Continued

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