View the Slides Originally aired September 22, 2021. Love it or hate it, there’s no denying its popularity: TikTok beat out Facebook and WhatsApp to claim the spot of #1 most popular social app download in the world for 2020. Here’s a closer look at the rapidly growing platform and how governments can leverage it … Continued
Check out this new report titled “7 Steps: How Local Governments Can Scale Their Digital Communications Strategy to Meet Growing Population Needs” from our friends at Whispir! Here’s the link to the report and the PDF version is also available!
Originally aired September 15, 2021 Only two social platforms showed a significant increase in usage by Americans since 2019—YouTube and Reddit. While it’s far behind other players in terms of its number of users, those who do spend time on Reddit turn to it often for news and local information. In this session, we’ll talk … Continued
View Jessica’s Slides View Joseph’s Slides Originally aired Wednesday, September 8, 2021 When it comes to guaranteeing hyperlocal reach, neighborhood-focused social platform Nextdoor can’t be beat. Hear from Joseph Porcelli, Global Public Agency Lead with Nextdoor, and the City of Battlecreek, Michigan’s Communications Manager Jessica L. Vanderkolk. About the Series There’s a lot more to … Continued
This series, “Engaging with a Gen-Z Audience,” is written by Cody Kleinsmith, Incoming Resource Assistance for Rural Environments (R.A.R.E) Member. See all the articles in the series. How many commissions or council meetings have you been to? Now, at all those meetings how many people aged 25 or younger have you seen? How about how … Continued
Originally aired Wednesday, September 1, 2021 Who runs the world? Moms. That might be a slight exaggeration, but the fact remains that parents can be powerful local influencers. This session features Amy J. McConnell, APR, former local government communications specialist and current owner of East Valley Moms. Drawing on her experience with both the government … Continued
View the Slide Deck Originally aired August 25, 2021 as part of the Reaching the Broader Social Media Landscape series. Find future events at elgl.org/SocialLandscape Over 80% of Americans say they use YouTube according to Pew—and no, that’s not a typo. We’ll explore YouTube’s audience (hint: it’s everyone) and how they use it, then switch … Continued
View the slide deck This webinar originally aired August 18, 2021. In our series kickoff, we’ll take a look at the broader social media landscape and social media trends in 2021. Attendees will walk away with a better understanding of who is where on social media and where they spend their time. About the Series … Continued
This webinar originally aired on July 29, 2021. Data transparency is an essential part of building public trust. Join us to learn how two different cities approach sharing performance data with residents. We’ll explore the importance of data transparency, how and what to communicate on a community-facing dashboard, and advice for fostering a culture of … Continued
This series, “Engaging with a Gen-Z Audience,” is written by Cody Kleinsmith, Incoming Resource Assistance for Rural Environments (R.A.R.E) Member. Stay tuned for more articles in this series! One of the largest challenges in public sector initiatives is ensuring that all voices are represented in the decision-making process. Different groups have different attitudes, and one … Continued
