Webinar: Using Behavioral Insights in Practice

AugAugust 27 2020

8:00am - 9:00am

Colored Pencils

This workshop will be hosted by our friends at Apolitical

Free Online Workshop | Exclusive for Public Servants and Policymakers | 27 August 4-5pm (BST)/ 11-12pm (ET)

Behavioural insights offer public servants a way to go beyond simply guessing what will work when it comes to policy. In the UK, the Behavioural Insights Team has accelerated tax receipts by $70 million a month, persuaded an extra 96,000 Britons a year to register as organ donors, and improved racial diversity in the police force.

By using trials and tests to find out how citizens actually react to government programmes and services, behavioural insights can make government work better by influencing small, simple changes in human behaviour.

Today, over 200 public bodies are using behavioural insights to craft better policy, but many public servants think that behavioural insights don’t apply to them or their jobs. The reality is that anyone can start using behavioural insights by learning some key principles, techniques and structures.

In this workshop, Sasha Tregebov, Director of BIT Canada, will show you how behavioural insights work by unsticking barriers to a given choice or behaviour. You’ll also see how any public servant can design and implement behavioural interventions.


  • An introduction to behavioural insights framework, with real world examples of policy and practical applications
  • How to start an exploratory research phase before designing your intervention
  • Tools and techniques to help you identify barriers to behaviour change and how to overcome them
  • Steps and guidance on how to introduce behavioural insights to your team


Sasha Tregebov is the Director of BIT Canada, leading BIT’s team in Toronto and its work across Canada. Sasha has worked with a wide range of Canadian organisations including the Government of British Columbia’s Public Service Agency, Environment and Climate Change Canada and the Ontario Securities Commission.

Previously Sasha worked on the What Works Cities initiative, helping US cities build their capacity for using data and evidence, including the application of behavioural insights. Through this work Sasha helped launch over 95 randomised controlled trials with city partners.


Behavioural science newbies: This workshop will give you an overview of how behavioural insights can be applied in government.

Behavioural Insights Summer Camp 2.0 participants: This workshop will help contextualise what you’ve learnt over the last 8 weeks and give you the opportunity to ask any questions you have.

Seasoned practitioners: This workshop will provide you with new insights and perspectives from others working in the field.

All registrants will receive a recording of the workshop. If you are not yet a member of Apolitical, you will be taken to a signup page that will automatically register you for the workshop.

Register here.

Close window