Local government communications teams are trying to increase community engagement but find themselves increasingly overworked and under-resourced. Instead of making our lives easier, the wrong approach to digital engagement can result in lost productivity and effectiveness.
A common mistake is confusing the measures that actually matter with superficial metrics that do not tell the full story about engagement. One-way communications are no longer enough: instead, well-deployed communications should go beyond informing and actually empower community members. When we reach true citizen empowerment, the result is reduced burden on city and county employees, freeing teams up to spend more time on long-term strategy, new projects, and building trust.
Participants will come away from this program with a mapped workflow of their organization’s communications and engagement processes, as well as key performance indicators (KPIs) to measure impact and effectiveness.
Throughout this cohort, participants will:
- Learn how effective communication can go beyond one-way messaging and drive constructive responses and action by community members, while driving efficiencies for the staff.
- Evaluate current methods of engagement that are labor intensive but not yielding the expected results when it comes to community engagement
- Develop an initial communication workflow/process map to solve for a current problem in their local community focused
- Building on the initial plan, map out a multi-channel action plan to better engage their local citizens, including KPIs that showcase the organization’s work and focus areas
- Over 3 lab sessions, build a process map and set of KPIs for their local needs
This cohort is geared towards local government communication professionals who are interested in optimizing their digital community engagement strategy.
All sessions will run from 11am – 12pm PT / 2pm – 3pm ET
July 14, 2021
July 28, 2021
August 11, 2021
August 25, 2021
September 8, 2021
September 22, 2021
Sessions will be available to view on demand for anyone unable to attend live.
The Whispir platform is a multi-channel automated communication workflow solution, designed to be robust, scalable and customisable enough to meet the most stringent messaging security requirements.
We know your ideas are brilliant so we’ve put together the building blocks that allow you to turn your ideas into action, and messages into meaningful communications.
Whispir’s no-code platform allows you to create workflows without design or development resources. Our drag-and-drop templates enable automated, personalized, two-way interactions with individual recipients, at scale, using smart logic and dynamic content.
Our workflows studio empowers you to send personalized SMS and email to your citizens and staff and offers customized actions based on real-time events or ‘triggers’ to determine responses
across multiple communications channels.
Be at the center to manage your own outcomes, drive genuine engagement and ease the burden on your municipality’s staff. Whispir reimagines communications with automated workflows so that organizations can easily master connection and engagement.
With over 1.5 billion interactions per annum, we have a large, dynamic and rich communications data asset. This includes detailed logs of platform activity and interactions across our workflows and from our contact databases that manage interactions with more than 55 million people per annum, across 64 countries.