Tag: Jennifer Casey

I Have to Ask: Embracing Video

In this series, guest columnists respond to one of three topics selected by ELGL co-founder Kent Wyatt. This week, Jennifer Casey, Emerging Media Specialist, Town of Collierville, TN, highlight three tips for producing video content.              There was a Microsoft attention span study that went around a few years ago … Continued

Evaluating the ROI: Measuring Success through Communication Planning

By: Jennifer Casey, LinkedIn & Twitter If the Town of Collierville had a formula for successful communication, it would be our Strategic Communication Plan. The plan starts with a mission that reflects the overall vision of our elected officials, administration, and organization as a whole. Having a Strategic Communication Plan ensures that we articulate a … Continued

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