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Tag: McKinsey & Company

Demystifying Social Media

As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. APRIL 2012 • Roxane Divol, David Edelman, and Hugo Sarrazin Executives certainly know what social media is. After all, if … Continued

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