WI: Andy Pederson, Village of Bayside, Village Manager

Posted on February 8, 2014

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Fifty Nifty Takeaways

What do we hope to learn from this series? We hope you will gain a better understanding of the unique characteristics of local government in each state, we hope you will learn that there are others like you who are motivated to make a difference through the public sector, and we hope you will learn that it is best to learn from others’ mistakes than yours.

Our Take on Wisconsin

download (1)The 50 Nifty heads into the Badger State to hear from Andy Pederson, Bayside village manager. Our knowledge of Wisconsin is limited to Scott Walker, Miller Lite, Paul Ryan, cheese, the Green Bay Packers, and Summerfest so before we hear from Andy let’s educate ourselves on America’s  Dairyland.

Wisconsin is the 23rd state by total area and the 20th most populous. The state capital is Madison, and its largest city is Milwaukee, which is located on the western shore of Lake Michigan. The state comprises 72 counties.

The most common property tax assessed on Wisconsin residents is the real property tax, or their residential property tax. Wisconsin does not impose a property tax on vehicles, but does levy an annual registration fee. Property taxes are the most important tax revenue source for Wisconsin’s local governments, as well as major methods of funding school districts, vocational technical colleges, special purpose districts and tax incremental finance districts. Equalized values are based on the full market value of all taxable property in the state, except for agricultural land. In order to provide property tax relief for farmers, the value of agricultural land is determined by its value for agricultural uses, rather than for its possible development value. Equalized values are used to distribute state aid payments to counties, municipalities, and technical colleges. Assessments prepared by local assessors are used to distribute the property tax burden within individual municipalities.

1306774693071_2485799The cities of Wisconsin have been active in increasing the availability of legislative information on the internet, thereby providing for greater government transparency. Currently three of the five most populous cities in Wisconsin provide their constituents with internet-based access of all public records directly from the cities’ databases. Wisconsin cities started to make this a priority after Milwaukee began doing so, on their page, in 2001. One such city, Madison, has been named the Number 1 digital city by the Center for Digital Government in consecutive years

Drinking has long been considered a significant part of Wisconsin culture, and the state ranks at or near the top of national measures of per-capita alcohol consumption, binge drinking, driving under the influence, and proportion of drinkers. Factors such as cultural identification with the state’s heritage of German immigration, the longstanding presence of major breweries in Milwaukee, and a cold climate are often associated with the prevalence of drinking in Wisconsin. The minimum legal age for recreational consumption of alcohol is 21 unless accompanied by a parent or guardian. Wisconsin is the only state that treats a first offense drunk driving (OWI) as a traffic violation and not a misdemeanor.

Rest assured Wisconsin has its share of interesting laws including,

funny-Drive-through-sign-LiquorLaCrosse: You cannot “worry a squirrel.

Milwaukie: If one is thought of as offensive looking, it is illegal for him to be in public during the day.

Racine: Missiles may not be shot at parade participants.

Sheboygan: Only police officers may shoot birds.

St. Croix: Women are not allowed to wear anything red in public.


Andy Pederson


Bayside Village Manager

Experience: Assistant Village Manager, Village of Brown Deer and Human Resources Director and Special Projects Coordinator, City of Whitewater

Education: University of Wisconsin-Milwaukee, BA, Political Science / Pre-Law and Hamline University, MPA, Public Administration

Connect: Blog, Twitter and LinkedIn


Background Check on Andy

09-015-web-pedersonAndy Pederson has served as the village manager of Bayside, Wisconsin, a community of 4,400 on the shores of Lake Michigan and the northern boundary of Milwaukee County, since 2005.

Under his leadership, the village has worked to find new and improved ways to communicate and engage with its residents, recognizing that each resident communicates differently based on preference, age, or other factors. Among the innovative communications techniques used by the village to keep residents informed are the “Bayside Buzz,” a twice-weekly, newsletter-type communication that is sent via e-mail to more than 1,900 participants; extensive use of Facebook, Twitter, and Linked-In, as well as RSS feeds through its web site and iPhone applications; and, more recently, use of Pinterest (a pinboard-style social photo sharing website) and Next Door (a neighborhood-based social media platform).

Prior to serving in Bayside, Pederson was the assistant village manager/community services director for the Village of Brown Deer; human resources director/special projects coordinator for the city of Whitewater; and assistant to the city administrator of Apple Valley, Minnesota. He received a bachelor’s degree from the University of Wisconsin and a master’s degree in public administration from Hamline University.


Background Check on Bayside


Connect: Facebook, PinterestTwitter, World Wide Web, and YouTube

Bayside (population 4,389) is in Milwaukee and Ozaukee counties.

26499Bayside through it collaborative efforts with other North Shore communities, has consolidated several services, such as Fire, Dispatch, Library, Court, Health, and much more; which adds nearly $16 million in additional budgetary aspects and 200 plus more employees that help service the Bayside community.

Bayside’s strategic focus is confirming the “non-silo” manner in which we operate in conducting business through our five Long Term Strategic Values for Outcomes. Each initiative, expenditure, and performance metric is categorized by the four (4) long-term strategic values adopted by the Village Board of Trustees: Fiscal Integrity, Civic Engagement, Service Excellence, and Sustainability.

neidermeyerThe strategic values represent a multi-year effort of innovation, leadership, and long-term vision of providing services in the most cost effective and efficient manner. We have maintained financial strength, advanced an ambitious agenda, enhanced focused on performance metrics, and ventured into new areas of consolidation, even during the economic downturn.

The Village has been recognized and honored by International, National, State and Local organizations in each of the five strategic values, ranging from the top performance measurement honor bestowed by the International City County Management Association; recognized as the Green Community of the Year by the Milwaukee Business Journal; multiple awards in government transparency, communications, and use of social media and communication outlets, as well as the Village’s much noted Right Brain and the Emotional Draw program.

Notable Residents: Gaston Vandermeerssche, leader in Dutch resistance, World War II and Mark Metcalf, actor who played ROTC instructor Doug Neidermeyer.


Lightning Round


Best piece of advice from your parents.  Develop a strong work ethic at a young age.

Which bands would headline your retirement party?  U2.



(Complete the sentence) Before I die I want…… to live life to its fullest.

If you could FaceTime with five people (dead or alive and not including family members), who would be on the list? otl_e_koppel_sy_200

  • Abraham Lincoln
  • Magic Johnson
  • Thomas Jefferson
  • Ted Koppel

Describe the inside of your car.  Clean, organized.

What’s the meaning of life? Hard question, had to search this on internet and found a great quote, “Life has no meaning. Each of us has meaning and we bring it to life. It is a waste to be asking the question when you are the answer.”

Q & A with Andy


Give us three bullet points that best describe local government in WI. 

  • Establishing a new normal
  • Struggles in intergovernmental relations (state-local)
  • Fiscal challenges

We’ll assume you didn’t grow up dreaming about a career in local government. What was your dream job as a 12-year old? What was your first local government job? How did you end up in local government? 

First job in local government was as an intern with City of Apple Valley.  Got into by meeting thr Deputy City Administrator who offered me a position as an intern.  Have never looked back.

Give us your top three career accomplishments. aa486d5e207da2edfa738215cd22b873

  • Consolidation of seven community and shared seven community fire department emergency dispatch services into one communication center in Bayside.
  • Developing long term financial sustainability to community.

We often learn from our mistakes. Name one or two career mistakes that you have made that you think we could learn from.   

  • Network and learn more form peers
  • Don’t get caught up it every situation that takes away time from focusing on larger picture items.

Our experience has been many of our friends, family, and neighbors are not well versed in what it is we do in local government, many think we are a “planner” or “mayor”. Has this been your experience?

Yes, often times asked or told, you’re elected?

How can local governments better communicate their role in the everyday lives of the community? s0DBg29906

Stop thinking they are so busy doing their job that they forget to communicate.  Involve, be transparent, make the community part of solutions.

Would you encourage your family and friends to consider a career in local government?  Possibly.

Mentoring is such an important part of local government. Name three of your mentors. Previous bosses and colleagues. 

(Complete the sentence) In 2018, local government will be …………interesting, challenging and rewarding.

Supplemental Reading

Member Spotlight: Andy Pederson | icma.org

Andy Pederson Recognized for Public Communication Efforts

Bayside, WI: A Right Brain Approach to Pedestrian Safety

Emotional Road Signs

Inside Village Hall | Views from Village Manager, Andy Pederson

River Hills joins Bayside dispatch agreement at higher cost

2013 Salute Winners | Public Policy Forum

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