Agenda: Bob’s Red Mill

Posted on August 7, 2012

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The agenda for tomorrows luncheon with Bob Moore of Bob’s Red Mill is below. If you are attending, please arrive promptly as we will be distributing lunch at 11:45am. Our schedule is for this event is full and will conclude with a tour of the corporate headquarters.

Bob Moore Agenda

Charity of Choice

The charity of choice for this luncheon is the Ending Childhood Obesity (ECO) Project:

“The ECO Project is a collaborative effort between Bob’s Red Mill, the internationally known whole-grain company based in Oregon, and NCNM – the nation’s oldest and most respected naturopathic medical school in the country. The partnership between Bob’s Red Mill and NCNM grew from the shared concern regarding the increased prevalence of childhood obesity and, more importantly, the associated rise of disease affecting children like diabetes, hypertension and liver disease.

There are many contributing factors influencing our children’s health. One of these factors is, of course, food choice. We believe that poor food choices, due to problems of access and education, have played a role in this epidemic. The standard American diet is calorie rich, nutrient poor, highly processed and low in whole foods. Whole foods are foods that have not been highly processed or changed, such as fruits, vegetables, legumes, and whole grains like oats, rice, wheat, and corn. The opposite of whole foods are highly processed foods like fast food, packaged baked goods, sodas, many canned foods, and fried foods.

We believe that choosing a whole-foods, plant-based diet can be a part of the solution to improve the health of our children and our communities. It will take a community-based effort to sustain healthy behavioral changes. Therefore, the ECO Project reaches out to communities who have recognized a need from within to improve their relationship with food and their nutrition understanding.

The mission of the ECO Project is to reduce chronic disease and morbidity associated with childhood obesity by empowering children, families, and communities through education to make and have access to healthy choices.”

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