The Critical Finding
- Adopting new software is a near-term, high priority for local governments, but with one caveat.
More specifically, 74% of IT chiefs and 61% of top appointed executives (e.g. city managers) rated at least one area of their government as a high priority for adopting new software within a year.
One important implication for local government marketers – don’t be shy about casting a broader net when reaching out to local governments. Maybe more than ever, senior officials understand the importance of software.