I’ve visited thousands of local government websites and have seen it all.
Some are extravagantly designed – overly so – while others look like they were built by the middle school computer science club (some probably are).
Reasons for the discrepancies vary – time, money, politics, ego, expertise, to name just a few.
When reaching out to local governments about a new website, these are two standard responses I hear:
- “We’re good.”
- “We’re happy with what we have.”
The problem with these responses is that sometimes they’re subjective and not based on informed awareness. Granted, it’s the standard brush-off to a sales inquiry – we all can empathize with that – but many times when I dive deeper, the reality doesn’t gel with the sentiment.
You may not be good
As there are with cars, our bodies or pretty much anything, there are a few basic diagnostic tests you can run to determine whether your website is in good health – ones that every government website should pass.
The tests are free and easy – you enter your domain name, select ‘Submit’ and the test results are returned in seconds.
Here are some testing tools we recommend:
- Web Accessibility Evaluation Tool (WAVE) (accessibility)
- Google mobile-friendly test (mobility)
- SSL Checker (encryption)
- Page speed insights (performance)
Test your website today
While you may think your local government website is “good” or you’re “happy with what we have,” it may actually be a disservice to the people you serve.
“Is our website healthy?” is the question to ask. If you see a lot of red flags, it’s time to upgrade or launch a new one.
Do yourself and your community a favor and test your government website today.