Today’s Morning Buzz is brought to you by Angelica Wedell, Director of Communications and Marketing at Polco. Follow me on Twitter and LinkedIn!
What I’m Listening to: Stuff You Should Know Podcast
What I’m Watching: WandaVision
Polco survey scientists released a new poll to better understand neighborly connections in the US.
– Article by Jessie O’Brien, edited by Angelica Wedell –
National Research Center (NRC) at Polco recently launched an online poll to ask Americans their thoughts on the neighborliness of their communities. The impetus was to investigate interpersonal trust trends across the nation.
Neighborly Communities Nurture Trust
“There’s some definite decline in trust in government and institutions. We’ve also noticed a decline in trust in each other, as well as more isolation since the pandemic,” said Erin Caldwell, Director of Research for NRC at Polco.
Supporting these observations, Pew Research shows 70% of Americans are less confident in their fellow humans today than they were 20 years ago. People cited polarization, beliefs that others are less reliable, and societal and policy issues as reasons for the loss of confidence.
Research shows communities that are more connected are more resilient and more successful at overcoming challenges. For these reasons, neighborliness is an important metric for community leaders to measure. To look deeper at social trust, NRC released a poll with two questions regarding neighborliness.
“Social capital — this idea of community cohesion, neighborly cohesion — helps engender trust. You can accomplish things together that you can’t do alone. It can make it easier to tackle issues facing a community,” Caldwell said.
The Polco Library’s “Neighborliness” Survey
The neighborliness poll is part of Polco’s Quarterly Quick Surveys: easy-to-use online polls and assessments that local governments can send out to residents each quarter.
National Research Center published the “Neighborliness” poll on the Polco platform and quickly received 488 responses from residents of all ages around the US.
The majority of respondents, 63%, viewed neighborliness in their communities positively. The results are in line with data from The National Community Survey (The NCS), which measures residents’ opinions toward livability in cities, counties, and towns across the United States. Similarly, 62% of The NCS respondents felt positive about neighborliness in their communities.
When responding to a question on Polco, each respondent can add one comment to add more context to their responses. Participants can also upvote comments they like.
One respondent who rated their community as “good” said people do not say hello while passing on the sidewalk. Another who rated their community as “poor” said there was little communication between neighbors other than the occasional wave.
People who rate neighborliness as “excellent” may be more civically involved. The NCS results show that 76% felt positive about their own connection and engagement with their community.
What US Residents Say About Neighborliness in Their Communities
“I’m not a social person, but I’ve always cared about the people I live around. So, I make it my business to get to know my neighbors, not just welcoming them, but talking about myself and family and asking them about themselves,” said one respondent, who rated their community neighborliness as excellent. “We worked together to get more street lights this year, and got the speed reduced to 25 miles per hour on our street. We check up on each other, especially the person you know lives alone.”
The second question asks if people have given or received help from their neighbors within the last month. Examples include watching each other’s kids or pets, lending tools, or helping shovel snow or pull weeds.
Overall, 56% of respondents said yes, and 44% said no.
The split answers revealed mixed feelings.
Some respondents who said “no” to this question lived in more isolated places or commented that they did not communicate much with their neighbors. Others said they had given or received help, just not in the last month.
“Most neighbors are never outside in my neighborhood. If they are, their dog excretes in my yard and they don’t pick it up (an ordinance where I live),” one commenter mentioned.
“There’s a sense of individualism that is so pervasive with identity that it actually seems to cause being unneighborly,” said another.
But many other respondents who lent or received a hand had more positive things to say.
“I just loaned a gardening tool to a neighbor, but it was actually a tool that another neighbor had let us borrow for the month for a garden project— so it was a double loan,” a respondent mentioned.
“My area is still majority older Black folks and they like to engage and stay connected. Despite the random white folks moving into the area who do not speak to everyone, the area is still friendly,” one commenter said.
“I have the most wonderful neighbors who would do anything for each other. They respect each other’s privacy but are there if you need them, or just to chat. In a world where this doesn’t happen much anymore, I’m very lucky,” one respondent said.
Polarization gets a lot of attention in the news, and one can see it clearly in the comments of any controversial social media post. But Polco’s The NCS and new Neighborliness poll show that most people are connecting with and helping out their neighbors. While there is plenty of room for growth, trust in each other isn’t as bleak as it can sometimes feel. This is one way that data can expose the truth in an overwhelmingly emotional and reactive online space, giving leaders a clearer view of residents’ real opinions.
Find Out How Neighborly Your Community Is
Local government leaders who are interested in the Neighborliness poll can post it for their own communities now on Polco. Ask your Customer Success Manager about Quarterly Quick Surveys like this one, or reach out to us at polco.us/contact to learn more.
About the Author:
Jessie O’Brien serves as the lead copywriter for Polco. Polco makes community engagement accurate and reliable. Hundreds of government leaders trust Polco for insights from surveys and data analytics on one easy-to-use online platform. Visit us at polco.us!