Webinar Rewind: How to Engage Lifestyle Blogs

Posted on September 2, 2021

Whispir Series YouTube

Originally aired Wednesday, September 1, 2021

Who runs the world? Moms.
That might be a slight exaggeration, but the fact remains that parents can be powerful local influencers. This session features Amy J. McConnell, APR, former local government communications specialist and current owner of East Valley Moms. Drawing on her experience with both the government and influencer perspectives she’ll cover how to identify local lifestyle influencers, cultivate good relationships, and how to make an effective partnership pitch.

About the Series

There’s a lot more to the internet than Facebook, Twitter, and Instagram—and if you aren’t there, you’re missing out! Join us each week for a look at ways to connect with residents in the broader social media landscape. This series is brought to you by ELGL in partnership with Whispir.

In our first session, we’ll take a look at the broader social media landscape and social media trends in 2021. After that, each week we’ll get up close and personal with a different platform—what it is, how it works, and what segments of the public use it. You’ll hear from practitioners who have successfully used it in their local government communication strategy.

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