Webinar Rewind: How to TikTok

Posted on September 22, 2021

How to TikTok

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Originally aired September 22, 2021.

Love it or hate it, there’s no denying its popularity: TikTok beat out Facebook and WhatsApp to claim the spot of #1 most popular social app download in the world for 2020. Here’s a closer look at the rapidly growing platform and how governments can leverage it to reach residents.


Glissette Santana, Content Strategist, City of Sugar Land
Glissette Santana is the content strategist on the City of Sugar Land’s communications team, where she creates content, ranging from blog posts to TikToks, that engage and empower residents through digital platforms. Feel free to follow Glissette on social media, where she complains about her student loans and frequently shares pictures of her dog Bellamy and her cat Wally. https://www.twitter.com/glissettesantan/

Jordan Gilgenbach, Digital Communications Coordinator, City of Minneapolis
Jordan Gilgenbach has been the Digital Communications Coordinator for the City of Minneapolis since September 2016, and focuses primarily on web, social and other digital communications strategy and implementation.
Twitter: @jgilgenbach
TikTok: @cityminneapolis

About the Series
There’s a lot more to the internet than Facebook, Twitter, and Instagram—and if you aren’t there, you’re missing out! Join us each week for a look at ways to connect with residents in the broader social media landscape. This series is brought to you by ELGL in partnership with Whispir.

In our first session, we’ll take a look at the broader social media landscape and social media trends in 2021. After that, each week we’ll get up close and personal with a different platform—what it is, how it works, and what segments of the public use it. You’ll hear from practitioners who have successfully used it in their local government communication strategy.

Pick and choose those that interest you, or attend the whole series. Attend three or more and you’ll receive a digital certificate to recognize your learning.

Can’t make it live? Register to get a copy of the recording sent to you automatically.

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