Power Almanac teamed up with CivicPulse to survey 1,199 senior local government officials to identify critical trends regarding software in local government.
One finding stood out: new software is having a profoundly positive impact on local governments.
Other key findings:
- 18 times as many officials rate the impact as positive than negative
- Department heads perceive the impact of software differently than heads of IT or top appointed executives (city managers)
- Citizen communications and law enforcement software markets are on fire
- Local government inertia exists, but the myth of inertia is much greater than the reality of action.
These findings have significant implications for marketing strategies and tactics.