It’s a Little Plano in Here: How a Reality Television Show Supercharged Engagement
By Shannah Hayley, Director of Marketing and Community Engagement, City of Plano Part of my strategy for marketing the City of Plano is to move it from promotion to content marketing. Content marketing involves creatively and strategically using all of your content resources. This effort is intentional. It’s also connected, meaning that one piece of … Continued