In this series, guest columnists respond to one of three topics selected by ELGL co-founder Kent Wyatt. This week Shannah Hayley, Director Communications and Community Outreach, City of Plano (Texas), discusses as her side job as the Curator for TEDxPlano. My day job as Director of Communications and Community Outreach for the City of Plano … Continued
By Shannah Hayley, Director of Marketing and Community Engagement, City of Plano Part of my strategy for marketing the City of Plano is to move it from promotion to content marketing. Content marketing involves creatively and strategically using all of your content resources. This effort is intentional. It’s also connected, meaning that one piece of … Continued
The ELGL and SGR Futures Forum debuts on December 4. Registration is free for ELGL members; $100 for non-members. Leading up to the forum, we’ll highlight the attendees. Here’s the guest list. Shannah Hayley (LinkedIn and Twitter) is the city of Plano’s director of marketing and community engagement. She has more than 20 years of experience … Continued
