Category: Broader Social Landscape

Webinar Rewind: Retaining Talent in the New World of Work

   Originally aired October 20, 2021. The effectiveness of local government depends on a talented, committed and experienced workforce. The competition for this talent has intensified, in part due to coronavirus-driven workplace changes. COVID-19 has caused employees across the nation to reconsider their job and career choices. One result is the “great resignation.” Job … Continued

Webinar Rewind: How to TikTok

View the Slides Originally aired September 22, 2021. Love it or hate it, there’s no denying its popularity: TikTok beat out Facebook and WhatsApp to claim the spot of #1 most popular social app download in the world for 2020. Here’s a closer look at the rapidly growing platform and how governments can leverage it … Continued

Webinar Rewind: How to Reddit

Originally aired September 15, 2021 Only two social platforms showed a significant increase in usage by Americans since 2019—YouTube and Reddit. While it’s far behind other players in terms of its number of users, those who do spend time on Reddit turn to it often for news and local information. In this session, we’ll talk … Continued

Webinar Rewind: How to Nextdoor

View Jessica’s Slides View Joseph’s Slides Originally aired Wednesday, September 8, 2021 When it comes to guaranteeing hyperlocal reach, neighborhood-focused social platform Nextdoor can’t be beat. Hear from Joseph Porcelli, Global Public Agency Lead with Nextdoor, and the City of Battlecreek, Michigan’s Communications Manager Jessica L. Vanderkolk. About the Series There’s a lot more to … Continued

Webinar Rewind: How to Engage Lifestyle Blogs

Originally aired Wednesday, September 1, 2021 Who runs the world? Moms. That might be a slight exaggeration, but the fact remains that parents can be powerful local influencers. This session features Amy J. McConnell, APR, former local government communications specialist and current owner of East Valley Moms. Drawing on her experience with both the government … Continued

Webinar Rewind: YouTube & Wibbitz for Video Creation

View the Slide Deck Originally aired August 25, 2021 as part of the Reaching the Broader Social Media Landscape series. Find future events at Over 80% of Americans say they use YouTube according to Pew—and no, that’s not a typo. We’ll explore YouTube’s audience (hint: it’s everyone) and how they use it, then switch … Continued

Webinar Rewind: Why Explore the Broader Social Media Landscape?

View the slide deck This webinar originally aired August 18, 2021. In our series kickoff, we’ll take a look at the broader social media landscape and social media trends in 2021. Attendees will walk away with a better understanding of who is where on social media and where they spend their time. About the Series … Continued

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