This is a new monthly blog sharing perspectives on municipal communications, digital strategy, and community engagement. The author, Holly McPhail, works with local governments, non-profits and small businesses throughout the state of Florida, helping build community online and in real life. She’s also the Florida #CityHallSelfie queen and adds to her collection every month.
Holly McPhail is the chief strategist & creator at Windwood Communications, LLC, a boutique communications firm in Tallahassee, Florida, helping organizations and small businesses build communities online and in real life. Holly specializes in program development, persuasive messaging and digital communications. With over a decade of experience, she most recently served as the communications coordinator for a large statewide organization serving municipal governments. There, she managed the company’s digital presence across multiple platforms and developed strategic messaging for events and advocacy. Holly routinely provides training and consulting services on a variety of topics including her favorite, how-to leverage social media to better engage audiences no matter your message. She holds degrees in Urban and Regional Planning and International Affairs with concentrations in Anthropology and Economics from Florida State University. In her spare time, Holly kayaks and hikes the rivers and trails of north Florida, where she lives with her awesome husband and two boys.
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